Furniture Extreme: Logo Refresh
Furniture Extreme has always put their customers first. From the everyday low prices, to the comfortable no-pressure sales floor - it's all about a premiere shopping experience. With a logo and brand refresh, we now have the foundation to reach even more customers.
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Furniture Extreme: Refreshed Marketing & Advertising
With a successful logo refresh complete, we turned to the abundance of marketing collateral. We paired simplified copy messaging with high impact visuals and the overall design language now appealed to a wider demographic of buyers.
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Furniture Extreme: Business Collateral
A memorable business card is the hallmark of all great sales folks. We ensured the new Furniture Extreme cards - and all their business collateral - was crafted to reflected the high quality furniture they sell. A true extension of the refreshed brand.
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Furniture Extreme: e-commerce website
With over 7000 items for sale, it's no easy task to roll out e-commerce. With a true team approach, we had everyone from designers, to UX experts, to software developers to html programmers on board for this one. The result is a seamless online shopping experience for customers across the country.
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Open Range: All new logo
With a desire to grow into the Eastern Canadian market as well as the highly competitive US retail market, Open Range identified the need for a company re-brand in order to showcase their world-class product with a world-class, customer-centric brand. The first step was an all-new logo that had mass market appeal.
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Open Range: Re-imagined website
The brand also needed an all new website designed to reflect the values of the company - to treat your dog well, naturally. The simplified layout allows for a premium user experience and powerful visuals reinforce the amazing bond between dogs and owners who love them.
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Open Range: Retail Packaging
To compete in the ultra-competitive pet retail market, Open Range needed flexible and eye catching packaging. Using a color-coded approach to define each specific product helps customers make informed buying decisions while the brand tone remains consistent across all products.
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Open Range: Advertising Campaigns
A thorough advertising and brand awareness campaign served as the official launch of the brand. This included several global tradeshows, mass email marketing, industry advertising, retail collateral - all aimed at introducing the Open Range story and brand to all new markets.
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