{"id":1977,"date":"2020-02-06T10:05:54","date_gmt":"2020-02-06T17:05:54","guid":{"rendered":"https:\/\/eg.flywheelsites.com\/?page_id=1977"},"modified":"2020-02-27T18:11:49","modified_gmt":"2020-02-28T01:11:49","slug":"services","status":"publish","type":"page","link":"https:\/\/ericksongroup.ca\/services\/","title":{"rendered":"Services"},"content":{"rendered":"<p>[vc_row css=&#8221;.vc_custom_1581007790173{padding-top: 90px !important;padding-bottom: 0px !important;}&#8221;][vc_column width=&#8221;2\/3&#8243; css=&#8221;.vc_custom_1581007826444{padding-top: 0px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1581007873875{padding-top: 0px !important;}&#8221;]        <!-- wrt_print_rt_wp_responsive_tabs_func -->                \n                \n                \n                            \n            \n              <!-- wrt_print_rt_wp_responsive_tabs_style --><style>\n\n                    .tab_set1 .vresp-tabs-list{margin-left: 0px}\n                    .tab_set1 a{box-shadow:none;border-bottom:none}\n                    .tab_set1 h2heading.resp-tab-active span.resp-arrow{border-bottom:12px solid #000000}\n                    .tab_set1 .vresp-tab-active span.resp-arrow{border-bottom:12px solid #000000}\n                    .tab_set1 .resp-arrow{border-top:12px solid #ffffff}\n                    .tab_set1 .resp-tab-content{color:#ffffff;border:1px solid  }\n                    .tab_set1 .vresp-tab-item{color:#ffffff;background-color: #000000;}\n                    .tab_set1 .vresp-tab-content{color:#ffffff;border-color: }\n                    .tab_set1 .vresp-tabs-container{background-color: #abc0d6}\n                    .tab_set1 .vresp-tabs-container h2heading{}\n                    .tab_set1 .vresp-tab-active{color:#ffffff;border-color:1px solid  ;margin-right:-1px;margin-top:2px; 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The unique retainer approach offered with Erickson Group ensures your business benefits from a professional team of specialists, not one generalist. Gone are the concerns of sick days, vacation pay, equipment expense and tax remittance - you will save all the traditional employee overhead. You get all the upside with none of the overhead.<\/p>\n<p>&nbsp;<\/p>\n<p>We look for long-term client partners, not one-off flings. We do our best work when we truly align with our clients and share your vision. We love being inspired by your business and your passion.<\/p>\n<\/div><div id=\"tab_tab_set1_2\"><h4><span style=\"color: #a7bfd8;\">Golden Arches. Swoosh.<\/span><\/h4>\n<p>How is it possible that you likely thought of McDonalds and Nike? It\u2019s because they have crafted and promoted their business with a clear brand message that\u2019s so much more than a logo. It\u2019s the same message \u2013 every time. It\u2019s a message that speaks to their ideal audience, and they have developed devout fans along the way be being clear about what they do.<\/p>\n<p>&nbsp;<\/p>\n<p>Your brand is your voice. Branding is more than simple communication \u2013 it is an experience of emotion. Done properly, your brand is the key asset that loudly carries your company\u2019s principals, mission and value message. Strong business is built on strong brands.<\/p>\n<p>&nbsp;<\/p>\n<h3><a class=\"btn-line\" href=\"\/portfolio\">See our Logo Portfolio<\/a><\/h3>\n<p>&nbsp;<\/p>\n<\/div><div id=\"tab_tab_set1_3\"><h4><span style=\"color: #a7bfd8;\">Marketing and advertising are not one and the same.<\/span><\/h4>\n<p>Advertising is a specific thing \u2013 a radio spot, a tv commercial, a direct mail postcard\u2026 used alone there is little chance for traction. Marketing, however, is the sum of the parts. Marketing requires planning, strategy, expertise and experience. Marketing is part science and part educated guess. We\u2019ve been doing it for 10 years, and we always work with your ROI in mind. Marketing should always be an investment, not an expense.<\/p>\n<p>&nbsp;<\/p>\n<p>We guide you to avenues that look the most promising. We help ensure the advertising budget is generating a return. We craft the marketing messaging to resonate with your ideal audience. We test, we measure and we adapt. It\u2019s all about giving you the best ROI possible.<\/p>\n<p>&nbsp;<\/p>\n<h3><a class=\"btn-line\" href=\"\/portfolio\">See our Portfolio<\/a><\/h3>\n<\/div><div id=\"tab_tab_set1_4\"><h4><span style=\"color: #a7bfd8;\">Great design and exceptional copy are a truly formidable combination.<\/span><\/h4>\n<p>Powerful visuals tell a story and when you layer in compelling copywriting it\u2019s a memorable way to elevate your brand.<\/p>\n<p>&nbsp;<\/p>\n<p>Graphic design is so much more than pushing pixels. It\u2019s articulate layout, visually stunning graphics and meaningful typography. We\u2019re super good at it.<\/p>\n<p>&nbsp;<\/p>\n<p>Copywriting isn\u2019t just headlines and paragraphs. It has to draw you in, it has to punch you in the gut with something unexpected and provide a meaningful payoff.<\/p>\n<p>&nbsp;<\/p>\n<h3><a class=\"btn-line\" href=\"\/portfolio\">See our Design Portfolio<\/a><\/h3>\n<\/div><div id=\"tab_tab_set1_5\"><h4><span style=\"color: #a7bfd8;\">Websites are simple, but simple doesn\u2019t mean easy.<\/span><\/h4>\n<p>Strong branded graphics, compelling copywriting, intuitive navigation, superior user experience, secure hosting, mobile responsiveness, search engine optimization\u2026 none of it\u2019s easy but it\u2019s what we do best.<\/p>\n<p>&nbsp;<\/p>\n<p>We take your brand and seamlessly adapt if for the digital environment and that takes experience and a team approach. Our team of specialists will ensure your brand is brought to life online in a way that speaks to your customers.<\/p>\n<p>&nbsp;<\/p>\n<h3><a class=\"btn-line\" href=\"\/portfolio\">See our Website Portfolio<\/a><\/h3>\n<\/div><div id=\"tab_tab_set1_6\"><h4><span style=\"color: #a7bfd8;\">Turns out people like shopping online.<\/span><\/h4>\n<p>There\u2019s a lot of tech jargon that gets used with eCommerce but we promise we\u2019ll speak plain English the whole time. No big tech words to sound smart, just secure and reliable digital platforms to help you sell online. Simple as that.<\/p>\n<p>&nbsp;<\/p>\n<h3><a class=\"btn-line\" href=\"\/portfolio\">See our Portfolio<\/a><\/h3>\n<\/div><div id=\"tab_tab_set1_7\"><h4><span style=\"color: #a7bfd8;\">We won't throw jargon at you.<\/span><\/h4>\n<p>Does \u201cdigital marketing\u201d mean Search Engine Optimization, or maybe it\u2019s Google Adwords? But what about social media advertising, and why do you keep seeing ads pop up from websites you\u2019ve recently visited? It\u2019s all \u201cdigital marketing\u201d and it\u2019s an endless avenue for businesses.<\/p>\n<p>&nbsp;<\/p>\n<p>We have Google certified technicians to run your campaigns, professional designers, experienced copywriters and an account team to help with media buying. 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