Open Range Pet Treats

DateSpring 2019 – Current
OverviewGlobal Re-brand


Open Range is North America’s fastest growing brand specializing in organic, all natural treats for dogs. With a desire to grow into the Eastern Canadian market as well as the highly competitive US retail market, Open Range identified the need for a company re-brand in order to showcase their world-class product with a world-class, customer-centric brand.

Our Solutions

Starting with an all new logo, our team worked through consulting sessions, market research, stakeholder collaboration and roughly 100 initial sketches. The rest of the brand material included an all-new website, entirely re-imagined copywriting and brand messaging, extensive photography, retail marketing displays, all-new product packaging – boxes, bags and tags, tradeshow displays and corporate communication material.


In only 15 months, the work completed by Erickson Group has generated a 1000% ROI for Open Range!