Lifestyle Furniture Galleries
After the successful acquisition of 2 high-end furniture stores, Lifestyle Furniture Galleries was introduced as an up-scale retail brand to support its sister company – Furniture Extreme and liquidate the high end inventory. Boasting a highly casual showroom floor and high quality furniture at affordable prices, it needed a brand to appeal to a vast array of shoppers.
Lifestyle began with the development of customer personas, which shaped the tone of the brand. From the colors, to the overall design aesthetic, every element was crafted with the customer in mind. This included a full suite of brand assets, 20,000 square feet of retail displays, custom eCommerce website, social media marketing, vehicle wraps, building signs, customer handouts, radio advertising campaigns, in-store promotions and dozens of unique graphic design pieces.
Lifestyle made a splash in the local furniture market and was successful in our effort to liquidate an amalgamation of high end furniture brands. The brand has now rolled into the Furniture Extreme brand which remains one of Calgary’s most successful retail furniture stores.