East Coast Dyes Lacrosse

Background

Founded in 2011 in Baltimore, MD – East Coast Dyes quickly grew to one of North America’s most sought after makers of lacrosse equipment. As a rapidly growing company expanding throughout North America, ECD needed a refreshed retail brand to put them on the same level as global competitors.

Our Solutions

Working in close collaboration with the company’s founders, Erickson Group crafted 12 rounds of logo concepts, each one a version of the iconic crab logo – a symbol of their Maryland roots. The brand name evolved from East Coast Dyes to a more iconc ECD Lacrosse, and remains one of the most influential and progressive brands in lacrosse.

Results

ECD Lacrosse has continued their rapid growth throughout North america and world-wide and each new product launch features all new logos by the Erickson Group team.